HOOKED is an innovative mobile app that makes reading addictive for teens. We believe there is a billion-dollar opportunity in bringing "lean" principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience.

The founders are Prerna Gupta and Parag Chordia, veterans from the mobile app world. We previously built music apps, like AutoRap, that have helped over 150MM people experience the joy of music creation. We've also produced several viral videos totaling over 300MM views. You can read more about the journey that led us to founding a storytelling startup in this piece we wrote for Vogue.